Rudy Vallee
Philip Morris
Love Is on the Air Tonight
by
Rudy Vallée brings his familiar radio presence to this program sponsored by Philip Morris. The title identifies the broadcast as “Love Is on the Air Tonight,” suggesting a romantic theme for the evening.
Vallée was a singer and radio entertainer whose broadcasts blended music with spoken presentation. This recording offers a glimpse of that mid-century variety-radio style, with Vallée at the center and the program framed by its sponsor.
Listeners can expect an archival snapshot of a popular entertainer on the air: personable, music-oriented, and shaped by the polished conventions of commercial radio.
This recording is part of the Old Time Radio collection.