The Dynamic Manager's Guide To Marketing

How To Create And Nurture Your Best Customers

4.3

To grow your business, add “People” to Product, Price, Place, and Promotion, the classic elements of marketing. Dave Donelson will show you how to attract their attention, persuade them to buy, and ensure their satisfaction with people skills--the heart of successful marketing. Learn what makes your customers tick, why they buy from you or your competitors, and how to make them customers for life.


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Narrated by Dave Donelson • Licensed under CC BY-NC-ND 3.0

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Critiques

pretty good. Most of the concepts are there.


I have been reviewing his work on audio books and was a big fan of another one. in this case the book had a little too much case study and not really so much Theory. You could get lost in some of the cases. Especially if you weren't in that similar industry.


even though he's not talking about what I do aas in marketing, the analogies are good enough to make a universal message across to every type of marketer, whether physical work, tech, or in person.


its cool just that some books arent available